It's possible that you're not up-to-speed on the current tizzy regarding whether or not women writers are taken as seriously as men writers- if you're not, there are a number of good articles out there right now about that topic, and other related topics (such as Linda Holmes' excellent piece on whether or not "chick lit" is even a thing) (she says no, and I agree) that will catch you up on the squabble. But there is one article in particular (by Chris Jackson) which addresses something that I remember very distinctly from my own book-selling days:
"...it's clear that women are willing to buy books by male writers, but men seem much more reluctant to buy books by women."
In my experience, men are not only less willing to read a book written by a woman, they are far less willing to read a book about a woman. Obviously this is a sweeping generalization, and does not apply to every man, but it is definitely prevalent enough that you notice it if you work in The Industry. Even my husband, who happens to adore the Honor Harrington books, as well as author Naomi Novik's work, did not pick those books up without prompting. My mother introduced him to the first, and I to the second.
In their defense, I do believe that men are conditioned to this from a young age. I remember one specific incident where I was working back in the children's section, and a mother came in looking for an adventure story for her son. I gave her a selection that met the criteria she laid our for me, and do you know that woman rejected every single one that had a female protagonist? She even came out and said she would prefer he have a book about a little boy. And these were not coming-of-age stories, people. They were picture books. Like this one. Ladies and gentlemen, the "gender-appropriate" brainwashing of our youth.
It is for this exact reason that, when I started toying with the idea of writing a novel, and I got far enough into it that coming up with a pen name seemed like an excellent Procrastination Exercise (you know you have them, too, fellow writers), I knew without doubt that I wanted one that was at the very least androgynous. Initials are a good way to go, I figured. And then came the quandry- author's photo, or no author's photo? Because I honestly feel like I could probably sell more books if no one knows my gender- specifically if men don't know my gender- but at the same time, I also know that being attractive has rarely hurt anyone's chances at anything. And my husband takes some darn flattering photos of me, knowhatI'msayin'?
(And before anyone points out to me that things like pen names and dust jackets really ought to be reserved for after the novel is finished, I say to them- hush with your kill-joy-ness.)
But the fact that the thought entered my mind at all- what is this, the 19th century? Shall I call myself Currer Bell II, perhaps? To ensure better sales and a chance at legitimacy, rather than being banished to the realms of Genre Fiction? Part of me is disgusted with myself that my brain just automatically went there- but then the pragmatic part of me just sort of shrugs. I guess I, too, am just a product of my society.
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